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Living Stereo


Published 1958


Introducing stereophonic phonograph records.


Run time 7:42
Producer Handy (Jam) Organization
Sponsor RCA Victor, Radio and Victrola Division
Audio/Visual Sd, C

Shotlist

Ken Smith sez: RCA Victor introduces "a miracle" -- the Orthophonic, high-fidelity, home stereo. Bob Banks, an RCA executive, hosts this film. Best scene: An animated POV ride through a stereo record groove.

Bob Banks, marketing manager of radios and Victrola division narrates the new features of the "living stereo" stylus and record album grooves.
Victrolas, static shots of victrolas to demonstrate left and right-hand section of orchestra predominating creating fullness of "living stereo".
Animation illustrating one track groove to "living stereo" groove
Shot of couple listening to living sound on their victrola stereo
animation of traveling on the stylus ". . . you are going on a ride on the diamond tip"," as it plunges down a canyon of sound".
Animation sequence of RCA Victor dog "Nipper" raising his ears
08:04:27
Graphic pinwheel and sunburst explosion
08:04:54
Announcer in stereo showroom talks to camera. CU stereo consoles. Explanation of stereo as new invention.
08:06:43
Graphics showing scientific principles of sound recordings.
08:09:00
CU tone arm and stylus on turning record
08:09:05
Couple listening to stereo very attentively in stage set living room.
08:09:40
Montage of RCA console stereo record players
08:10:30
Good shot records on turntable. Graphic.
08:10:54
Great shot of trip through a record groove from point of view of stylus. Animated.
08:11:44
Animated graphic of Nipper (the RCA dog, corporate logo) and phonograph. Dog perks up his ears.
THE END

STEREOPHONIC SOUND HIGH FIDELITY ELECTRONICS EQUIPMENT REPRODUCTION RADIOS PHONOGRAPHS RECORDS PLAYERS COMMUNICATIONS MEDIA PERCEPTION AUDIO HEARING EARS BINAURAL
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Reviews

Reviewer: preleenger - - September 21, 2008
Subject: listened to in headphones
Love the video. Sounds like its in mono on headphones though. Ironic?
Reviewer: jazzfan - - August 1, 2008
Subject: No Problem Dude
Nice short about the development of stereo recordings. As far as the bad color goes, I won't put up with that. I converted the file to B & W and burned it to disk. This procedure won't fight bad breath but it will kill 99.9% of the germs that cause bad color!
Reviewer: marknyc - - July 29, 2008
Subject: Cool....
...to finally understand how stereo records (used to) work.

The film was shot in full color - this is what happens to Eastmancolor stock after a few years. Kodacolor, on the other hand, doesn't fade at all. Unfortunately, it was made for home use and was rarely used professionally.
Reviewer: boffy_b - - July 27, 2008
Subject: Colour or black & white?
Is this tinted black & white or really faded colour? There are some parts where it looks like it was originally colour, especially the animation with the dog at the end. I've tried turning up the saturation. That seems to mainly make the lighter areas green and the darker ones red-brown, especially in the live-action sections.

Is it possible that the animations are in colour and the live-action sections are black & white?
Reviewer: musicradio77 - - December 26, 2005
Subject: How Did They Do This?
I think that this short film was tied-in with a record album I have is "Sounds In Space", a stereo demostration record where a narrator discussing how stereo works. The second half of this film on another section is called "A Revolutionary New Triumph in Tape". I've seen it many times. I love stereo sound.
Reviewer: Spuzz - - October 29, 2003
Subject: Listen to the sound of my voice..
Pretty entertaining introduction to "living stereo" which RCA Victor introduced in the early 1960's. I really did like the explanations done to explain how this newfangled technology was done. The narrator was very hep too, what with his mod suit and funky glasses. Pretty entertaining.
Reviewer: op712 - - January 1, 2003
Subject: Living Stereo
Excellent presentation of the era of RCA Victor's Living Stereo. This is the golden era of the vinyl LP, when recorded sound on record got away from the single speaker to be able to come out ot two speakers individually. Manufacturers were exited to bring out this new sound format to the listening public. We heard conductors leading the great orchestras in concert halls that many of us could not be present in to hear these performances in person. The Living Stereo album gave us that experience that the concert going public was witnessing live. Bands with instruments sounding in each corner of the audio spectrum and we could follow that sound with our ears instead of our eyes. Vocalists and soloists sounded like they were right there, instead of sounding like just being in a recording with the sound coming from the one speaker. Yes, RCA Victor led the way with stereo for all with their engineers and technicians paying careful attention to the quality of the recorded sound. These recording today are considered audiophile quality recordings-a witness to quality from the past.
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